Stacey Helman, Microsoft AdCenter discusses new advertising techniques at SES New York 2009

John Mulligan, SEO-PR, interviews Stacey Helman, Product Manager, Microsoft Advertising, about online advertising techniques at SES New York 2009. Stacey discusses Microsoft's adcenter Ad-in for Excel 1997 tool and have since released a 2003 version. Stacey discusses how this tool pulls data directly from Microsoft's service platform and populates data perfectly formatted. Stacey says how Microsoft leveraged the Excel platform to work specifically for search marketers. Stacey also discusses adcenter labs, which is an incubator site, where tools are being tested. More info can be found here: adlab.microsoft.com. Stacey also mentions her favorite new ad tool.

Tagged with: 2009 • adCenter • Advertising • Discusses • Helman • Microsoft • Stacey • techniques • York

Filed under: Microsoft AdCenter

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